Last week RCR Wireless nominated Retalika as one of 10 mobile companies to watch in 2010

Of course they are right. The whole business of mobile apps’, content and services is developing fast. Early adopters have shown a strong appetitite for the first offerings from the technology brands, notably Apple. But achieving mass market adoption will take more. For example the various app stores are getting too big and full of poor quality and irrelevant content. The average consumer is not going to wade through all that, its a bit like surfing through 100+ cable TV channels, you get bored and give up when you don’t quickly find something of interest to you. Consumers want to be presented with relevant content, and are prepared to pay for it.

At the end of last year we completed a survey which indicated that 75% of consumers were interested in buying mobile content and services from a retailer. Retailers are familiar, trusted and personal brands for mass market consumers. There is a long history of retailers “crossing the chasm” for new technologies from early adopters to the mass market majority. Think of mobile itself. Originally sold through specialist dealers because of the complexity and only became a mainstream consumer product when retailers entered and validated the market.

The business case for retailers to sell mobile content and services is also compelling. A new, fast growing, high margin revenue stream with great potential to add value and differentiate, and pull through other purchases. To build an ongoing consumer relationship, create a services business, and develop a recurring revenue stream.

We have spent three years developing a patent pending end to end solution which enables retailers to quickly, easily and economically start selling mobile content and services. A single platform for multiple retailer sales channels, in store, online, and on the mobile.

So RCR are right, keep watching!