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Overview
IN THE BEGINNING THERE WAS RETAIL, THEN THERE WAS MOBILE, THEN THERE WAS THE INTERNET...
NOW THERE IS RETALIKA, BRINGING TOGETHER THE POWER OF ALL THREE.
The Opportunity
The mature mobile handset market is seeing declining growth and margins. However, the new mobile content and services market is showing double digit growth, and according to Informa Telecoms and Media is expected to be worth $344* billion by 2013.
Yankee Group, March 2009 - EMEA entertainment offering
Today
Retailers account for over 50% of mobile handset sales. However they have very little presence in the content and services arena.
The Retailer Advantage
Whether you are a retailer or run the retail operation of a network operator or mobile virtual network operator (MVNO), you have already established a strong brand reach and personal relationships with consumers. You have invested in multiple channels both online and offline as means of contacting and engaging your audience. The proven mass market capability of retailers can now be used to capitalize on the new growth opportunity in the mobile content and services market.
The Challenge
So why isn't it happening already? The mobile services and content arena is highly fragmented with many small and changing providers. In order to move forward you have to decide:
- What consumers want?
- Who to choose as suppliers?
- How to validate?
- How to test?
- How to integrate?
- How to bill?
- How to take to market?
Creating a mobile services and content portfolio and platform, which can be quickly, easily, economically and consistently offered and managed through multiple online and offline channels, is a daunting, time consuming and expensive task
The Retalika Solution
Our Vision is that retailers and network operator/MVNO retail networks will become the biggest distribution channel for mobile content and services.
To achieve this goal we have created an end-to-end solution that enables retailers to quickly and successfully deploy value added mobile content and services, for everyone. This opens up the retail channel for mass market success in this large and fast growing new business.
We combine mobile and internet technologies with a personal touch, enabling retailers to operate at the speed, ease and low cost of the internet. Our solution offers software as a service delivery, providing fast, low cost deployment.
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